01 · WELCOME
Rooted in research,
guided by empathy,
shaped by strategy.
Hi, I’m Caro Torres, product designer working at the intersection of research, strategy, and systems thinking.
My practice is built on a core belief: that design is not simply about creating interfaces. It is about shaping decision-making, aligning stakeholders, and building structures that allow products and teams to evolve sustainably.
Case Studies
02 · WORK
NGA Platform
@AbbVie
Designed the structural layer of a global analytics platform. From information architecture and design system governance to the migration framework now used across every business unit.
Keen: User Acquisition
@Ingenio (Keen)
I combined Mixpanel data with moderated user interviews to diagnose onboarding frictions, then redesigned the mobile payment flow to improve transparency and reduce steps, lifting retention at that stage by 15%.
EXOS Migration Platform
@ServiceLink
Dozens of subsystems. No shared language for how data was presented. I designed a dashboard template that standardized information architecture across the platform; consistent enough that new teams could onboard without documentation.
My Designer Mindset
03 · ABOUT ME
I help teams transform complexity into structure by aligning user needs, business priorities, and technical realities through strategic design.
I lead design across the full lifecycle, from early exploration to scalable delivery, ensuring every decision supports long-term clarity, coherence, and growth.
Design is not the creation of interfaces. It is the discipline that aligns people, systems, and decisions. Design is alignment.
2026 CAROLINA TORRES
CONTACT
carolina.tcast@gmail.com
(+52) 442 106 2012
Querétaro, MX
ELSEWHERE
Medium